What is a Lead Aggregator?

 

• A lead aggregator collects and repackages sales leads to make them more useful for businesses
• Aggregators can sort leads by interest, geography, market sector, and many other ways
• Smart Funnel helps clients to generate and act on more good leads, faster!

 

Businesses in need of a sales boost often turn to lead generators to help them find potential buyers. These lead generators come in all shapes and sizes, so to speak. Most modern businesses generate at least some of their own leads through targeted content and traditional advertising. Those strategies alone are not always enough to keep the lights on, though. Therefore, they partner with other sources of contact information to find more organizations that can benefit from their services. What to do, though, when even these lead generators aren’t providing enough actionable data? That’s where a lead aggregator can make a huge difference.

Sorting and Bundling

To aggregate means to form or group items into a class or cluster. In other words, aggregators gather things from a variety of sources and put them in one convenient place.

“Data aggregation is a component of business intelligence (BI) solutions. Data aggregation personnel or software search databases find relevant search query data and present data findings in a summarized format that is meaningful and useful for the end user or application.” — Techopedia

A lead aggregator is exactly what it sounds like, then. It buys leads from a variety of lead generators, sorts them into groups, and repackages them for sale to companies looking for both convenient and high-quality lead data.

Why is this important? It’s because many lead generators gather leads from all over the internet. Not only do those leads come with a variety of intentions, but they come from a variety of sources. Not all of those intentions and origins are helpful to those who need to use the leads. This is a major problem for some affiliate publishers who provide the leads because it brings up the question of who will bother to buy them. In many cases, a lead generator or publisher will not be able to sell them to a specific client because many of the leads are totally irrelevant or useless for that client.

As soon as you realize, though, that the old saying is true that “one man’s trash is another man’s treasure,” the opportunity for a lead aggregator becomes clear. If someone’s willing to sort through the whole pile, they can find plenty of treasure for everyone.

Working With a Lead Aggregator

Some leads provide their contact information because they’re urgently looking for solutions to their business problems. Others are just interested in getting a free download or a newsletter but are not ever going to make a purchase. Lead aggregators can look at the data attached to those leads and see whether anything in their behavior indicates a higher purchasing intention. That means they can be sorted into lists ranked by how warm the lead is likely to be. Warmer leads can command a premium at the point of sale, but they’re much more likely to pan out and convert.

In other cases, companies working in and serving a limited local geographical area won’t find national or international lead lists very useful. The problem is that many lead generators do gather leads from all over the world because the good content that brings the leads in is useful everywhere. A lead aggregator can solve that problem by using the leads’ location data to group them into geographically coherent lists. The possibilities here are endless. Small businesses can purchase leads that are relevant only to the city they operate in. Larger firms looking to expand into a new region can get a targeted list for the area.

By the same token, companies that are starting to diversify their services or change their focus completely can get a solid jump start on the process. Through lead aggregation, they can start immediately contacting leads that are already interested in the new market sector.

Using Smart Funnel for Leads

Smart Funnel helps clients get more useful and actionable leads. We employ a combination of our affiliate networks and our own lead generation services. That enables us to provide your sales teams with an immediate boost that keeps on growing! Contact us today to get started with our powerful lead generation and sales enablement strategies!