Getting Your Product in Front of the Right People
- Successfully selling your product depends on finding the people who care about it
- The best ways to do that are by interacting with the most influential people in your field
- Use social media to reach people who can connect you with potential buyers
- Smart Funnel helps companies accelerate this process with flexible sales enablement
What is the great secret to selling your product? How do you pull ahead of the crowd and set your company on a trajectory into the stratosphere? Well, there’s no one magic strategy that always works for everyone regardless of the circumstances. There are, however, some time-honored principles that every sales professional can follow. These principles may seem enshrouded by the modern cacophony of social media. The fact, though, is that modern, high-tech social media itself has only amplified the importance of the ancient ways of effective sales.
It’s Not What You Know, It’s Who, and How
You can talk until you’re blue in the face about all the amazing things your product does. The question, though, is “who cares?”
We don’t mean to be blunt about it. It’s just a simple truth that no one likes it when someone else is talking their ear off without listening to them, especially if it’s about something that has absolutely no relevance to their challenges.
Over the years, sales professionals have learned that while our natural tendency is to want to explain everything, that’s not what customers want. They want someone they can trust. They want someone who will listen as they describe their problems, and provide a solution that really solves them. Customers want partners who won’t waste their time trying to solve the sales professional’s personal problem of hitting a quota.
So how do you find out who cares?
You need to discover your audience. Who are the people who have the problems you can solve? You have to discover who they are, and help them discover who you are!
The way to do this is to first build relationships with people who are influential in your market.
Selling Your Product the Modern Way
Gone are the days of door-to-door salesmen. That doesn’t mean that the days of individual contact are gone, too, though.
Social media has made it easier than ever to reach people who can dramatically expand your reach.
Gary Vaynerchuck, who is by all accounts a powerful influencer himself, explains how to leverage Instagram in particular when selling your product:
Here’s how to use Instagram influencers to get more sales if you have a local business:
1: Go open instagram
2: In the search bar at the top, search by location.
3: Enter your city
4: You’ll see all the “top” photos within a one mile radius of your town.
5: Message users who posted the top photos, and say something like “I own a car dealership. I’d like to pay you to show up at my dealership this Saturday from 12 – 4, and tell your followers about it.”
6: Ask them how much they charge, pay them, and see what happens.
Whether it “works” the first time or not, you’ll learn the game.
Instagram is just one example, but you can see how simple the process can be. Leveraging a platform like Twitter can also be easy. The key is to make sure that your content isn’t all just about you. Do your research, share useful information about your industry, and build up a reputation as a knowledgeable and trustworthy brand. Facebook offers similar benefits and is best for small local businesses.
Never underestimate the power of LinkedIn, either. Many of the world’s best and most productive B2B relationships start there.
More Traditional Methods With a Modern Twist
Your company blog should also be a similar source of information, in long-form. The key to engagement there is not the frequency with which you post, but the quality.
Of all the tech-powered methods for selling your product though, there is no substitute at all for the particular benefits of face-to-face meetings. There’s a lot to be said for actually shaking someone’s hand and sitting down with them over lunch, reading their body language, and feeling their tone. All of the old networking methods still apply. Modern tech just makes it easier to arrange!
Accelerating Sales With Smart Funnel
Smart Funnel’s lead generation and sales enablement strategies employ all these methods. We use social media and traditional sales development tactics to reach out and find the most promising leads for your brand. Contact us today to start selling your product faster and to more of the right people!
