Data Acquisition With Smart Funnel

High-quality data acquisition helps steer your marketing efforts.
You can either purchase or gather useful data, and there are advantages to both.
The most important part of using your data is the real information it contains.
Buying data can give you a leg to stand on while your gathering process ramps up.
Smart Funnel facilitates efforts to acquire more and better data!

Getting good data is an essential step in both the marketing and sales processes. Without it, your company can seem like a ship without a rudder. Rather than being blown around in the winds by every new trend that appears, you need something to guide your course. Smart data acquisition provides this steering ability.

Getting Great Leads Faster

Perhaps you’ve already got your own lead generation strategies in place. Sometimes you have to prime the sales pump before the cycle really gets moving, though. Data acquisition is one of the ways you can get the ball rolling without waiting for your own internal processes to scale. With high-quality data, you can start bringing interested prospects onboard faster, and leverage their success with your solutions for stronger word-of-mouth and other referral patterns that supercharge your in-house lead generation.

“People think data becomes a commodity when the competitors who share the most market share have most of the same data, noted Randy Bartlett, statistical data scientist, consultant and author. ‘That is the perception held by those purchasing the data. It is really the information that matters — (yet) we talk in terms of data.’ he said. ‘This is not happening to the extent people think, because smart companies can usually generate their own data, through their interactions with their customers, etc. Secrecy and expertise facilitate information asymmetry.’

“There are two opportunities to gain advantage when everyone has the same data. First is to ‘create cost efficiencies,’ using automation to extract information faster at lower cost, Bartlett pointed out. Then there is leveraging the data better than the rest.” – William Terdoslavich, DMN

Accelerated Sales Through Data Acquisition

When you start building up your own lead generation process, you might feel like you’re stuck in a chicken-and-egg conundrum. What comes first, getting the leads, or reaching out to your market? If you don’t have leads yet, how do you target your efforts?

You can avoid this trap by sidestepping it completely. Data acquisition allows you to start fast with lists of industry-specific leads who could benefit from your solutions. These lists come from trusted, established partners in the same industry who have already done the hard work of lead generation. All the data you’ll receive is relevant to the work you do and will help you quickly grow or pivot your strategy as needed.

You don’t have to keep waiting for prospects to warm up via email marketing cadences, social media outreach, and other advertising strategies. You can go to them first to make your case. From there, it’s easy to start building powerful and profitable relationships.

How Smart Funnel Brings You Quality Leads

At Smart Funnel, our primary data acquisition concern is making sure we partner with the best providers of high-quality data. We ensure that it complies with the most stringent standards for accuracy and ethics. We hate getting outdated lists scraped improperly from shady compilers. That’s why we make sure that we provide the best data generated from the most trustworthy sources.

Contact Smart Funnel today to add some nitro to your sales process!