Outreach Sales Development Team Benefits

An outreach sales development team makes sales more efficient
SDRs do the cold contacting work so others can focus on closing
Small businesses can scale up like bigger companies with SDR teams
Communications technology has brought down cost barriers
Smart Funnel helps clients organize teams without any hassle

One of the most important parts of the process of growing your business is how you reach out to potential customers. There’s a lot of good we can say for word-of-mouth advertising, but sometimes you need to be more proactive. You can’t always rely on just the goodwill of friends, family, and coworkers to help proliferate your brand. You need to have people actively searching for prospects who may be in a position to purchase from you. Sales have gotten more complex in recent years than ever before, though. Not only do you need excellent closers, but they, in turn, need the support of an outreach sales development team.

What is an Outreach Sales Development Team?

An outreach sales development team is composed of sales development representatives or SDRs. Each SDR takes on the responsibilities traditionally associated with the first part of the sales funnel.

It used to be that each individual salesperson would be responsible for making about a hundred cold calls each day to prospective clients. As email became more popular, sending out cold messages that way also became important. With the rise of social media and many other ways to network with clients and prospects, the possibilities multiplied.

That multiplication, of course, meant that every salesperson had to do far more each day than they could possibly manage on their own. And so, during the last decade, the traditional sales role split into two distinct functions. These are sales development and the account executive role.

The account executive is responsible for relationship-building and deal-closing. The SDR, on the other hand, is responsible for providing the account executive with interested prospects. That means that the SDR spends most of their time focused on finding. They do all of the cold calling, cold emailing, and social networking, to find people who like what’s for sale. That’s so that the AE’s can spend their days focused on cementing those relationships.

So, put a group of those SDRs together, and you’ve got yourself an outreach sales development team!

Give Yourself the Resources to Punch Above Your Weight

With an outreach sales development team, you can marshal resources that most small or medium-size businesses only dream of.

Every company needs a sales process, and people to run it. Until recently, Not everyone could afford the type of specialization that leads to optimal success in the modern business world.

That’s changing now with the rise of outsourced sales development. By contracting with a firm like Smart Funnel, even small companies can enjoy the benefits of sales development specialization. Even if right now your company is just a one-person operation, you can easily hire a dedicated SDR. They’ll help you find the clients that you don’t have time to reach out to. This would come at just a fraction of the cost of having somebody working in your own office with you.

Perfectly Attuned Integration

What makes it all possible is that our team members integrate seamlessly into your organization through remote access and communications technology.

The internet and mobile communications are good enough that now it almost doesn’t even matter whether somebody works in the same state as you, let alone the same office building.

Cloud storage technology, document sharing, video conferencing, and many other widely available technologies make it possible for us to offer our specialized skills to clients of all sizes and shapes.

Smart Funnel Outreach sales development team Support

Clients who work with us never have to worry about the human resources process when it comes to their Outreach sales development team. We take care of all of the hiring, training, and infrastructural support that your team needs to be successful.

You enjoy all the advantages of gaining experienced, trained professional workers, without the burden of a lengthy and expensive onboarding process.

We also offer enormous flexibility by giving you the power to scale efforts up and down exactly as fast as you need to. We can quickly move SDRs from internal to client campaigns, and back again, with minimal friction. That means that you never pay for more than what you need, nor suffer from a lack of resources.