- Lead generation affiliate marketing makes advertising work harder
- Affiliate marketing works for businesses of all sizes
- It leverages trust between merchants, publishers, and customers
- It also provides a powerful source of high-quality sales leads
- Smart Funnel manages and coordinates lead generation through select affiliates
Companies that want to grow and earn more have to implement additional scaling strategies. Customers don’t always just show up on your doorstep, cash in hand, after all. Very often, success only comes after proactive searching, and putting your name out there. Because of that, it’s worth talking about lead generation affiliate marketing, a combined tactic that helps your advertising efforts work overtime.
Side Hustle or Corporate Strategy?
Most often, when we come across articles and videos about affiliate marketing, they tend to focus more on the way entrepreneurs can use it to make money on a side business. It’s a way to start earning extra cash, then build it up into a full-time job, then get rich and retire to Chiang Mai.
There’s a lot more to affiliate marketing than this, though. As we’ve covered in previous posts, it’s a whole very complex industry. Professional affiliate networks help publishers and merchants connect and reach each others’ customers.
This is a big deal for many companies. It’s one of the most effective ways to ensure that your advertising actually reaches your target market.
It also blesses your advertising with the same authority the publisher carries with the reader. It creates a triangle of almost instant mutual trust that you can’t find in most other advertising methods.
One way that this industry may sometimes be easy to overlook, though, is in its potential for lead generation.
Using Lead Generation Affiliate Marketing To Find More Clients
Lead generation affiliate marketing is about more than just making some extra money in exchange for advertising. It’s also about more than piggybacking off of someone else’s authority.
Those are both actually very smart business strategies, but they don’t represent the full potential that companies can reach.
Every time a potential customer clicks an affiliate link, they show interest in a product or service. Whether or not they immediately make a purchase, this does make them good prospects for follow-up contact.
What makes it possible is that the affiliate marketing industry generally uses two payment structures. Pay-per-conversion is more common for merchants who sell physical goods.
The other method, pay-per-lead, is where the magic happens for companies that sell software and services.
Lead generation affiliate marketing can be the key to fueling your business growth with a stream of prospects with genuine interest.
Smart Funnel’s Lead Generation Affiliate Marketing Works for You
We work closely with specific publishers that generate high-quality relevant leads. By managing these leads, we can provide our own clients with excellent resources to help them scale their business faster.
We also make it easy to partner with sales development firms like Boom Demand. That means that you have to do even less of the growth work yourself. We bring in the leads, they follow up, you watch your business transform upward. It’s that simple.
Smart Funnel also helps clients implement their own diversified affiliate marketing strategies. If you want to start marketing your products with trustworthy affiliates, we can help you get your advertisements included in other companies’ marketing plans.
Contact us today to accelerate your market reach through lead generation affiliate marketing!