- Performance marketing is results-oriented marketing
- It can be tricky to gauge the effectiveness of traditional marketing
- Good marketing agents know how to manage the interactions between different facets of digital marketing and strategies that boost metrics
- Make sure to work with agents that will give your brand the attention it deserves
- Smart Funnel makes it more accessible to more businesses
When it comes to digital marketing, the business landscape has gotten much more complicated in recent years. The world is awash in data, and sometimes it’s more than anyone knows what to do with. Performance marketing is about using this ocean of data to the advantage of every marketing client, ensuring accountability and solid results.
It’s 10 p.m. — Do You Know Where Your Marketing Dollars Are?
The concept of performance marketing comes from the idea that it’s increasingly important to make sure that marketing activities deliver real results.
Often it can be hard to tell whether a certain marketing activity is really delivering the return on investment that management is expecting. How can you really tell how effective a billboard is? Is there a way to really survey every single person who saw it? Of course not.
Online, however, things are far simpler.
The Importance of Performance Marketing
Any web advertiser can measure the number of impressions an ad receives, as well as how many actual clicks it gets.
That’s hard data that you can use to your advantage. Above all, you should be able to use that data to improve your efforts.
And that is what performance marketing is all about. It’s about making sure that your marketing efforts really are doing their job.
And it’s not just about clickable advertisements on websites. It can cover a significant array of other marketing activities.
Any marketing tactic that’s used for lead generation or sales enablement should be measured and improved upon constantly.
What Should You Look For?
That then brings up the question of how you can make sure that the marketing agency that you’re working with is truly effective.
Obviously, once you get started, you’ll be able to tell pretty quickly whether your metrics are improving or not.
But what about before you start? Wouldn’t you like to have some good indication of how effective things are going to be before you make the investment?
The first thing to look for is to make sure that the agency has expertise across multiple marketing channels. Web design, SEO, and PPC campaigns all involve specific strategies, but none of them is an island. You need somebody who knows how each of these aspects of modern marketing work together.
It’s also important to make sure that the agency you’re considering knows how to maintain your brand. You don’t want to ever tarnish your image by engaging in marketing practices that would make your company seem cheap or desperate.
That means that they should tailor specific solutions to your specific problems.
If all of that looks good, then the last thing you should look at is to consider how much of a priority your specific account is going to be to the agents or executives working for you. You don’t want to be just one more client that an already overburdened agent has to deal with.
Ideally, you also want someone with a track record, a portfolio of satisfied prior clients.
How Smart Funnel’s Performance Marketing Helps You
At Smart Funnel, we do all of this and more, with the added benefit of significantly lower costs. We’ve made it easy for smaller companies to enjoy the same access to performance marketing solutions that much larger corporations routinely employ.
That means gaining a huge advantage at an earlier stage in the game.
Contact us today to see how we can boost your lead generation and sales enablement efforts through smart marketing that works.
