Every growing company gets to a point where the founders run out of family and friends, and the organization needs to get lead generation help. You always have to keep contacting more people who might be interested in buying. Otherwise, sales slow down, revenues fall, and trouble looms. Fortunately, you don’t have to focus on the doom and gloom. Here are a few things you can focus your efforts on to boost your lead gen power!
1: Do the Math to Establish Relevant Goals
Before you even start, it’s a good idea to have a plan for where you want to go. How big do you want to grow your company? What’s the goal? Before you get lead generation help, you should know how much help you need.
Divide your revenue target by the size or value of the average deal you put together with a customer. The quotient there is the number of customers you’ll need to reach that revenue goal. With that number, you need to figure out how many opportunities you have to generate to close a deal with that many customers, because not all opportunities become closed deals. You’ll need to know three conversion rates. There are opportunities that lead to customers, and marketing-qualified leads that lead to opportunities, as well as the percentage of total leads that turn into those MQLs.
Working backwards like that, you can discover exactly how many total leads you have to generate to reach your revenue goals. Armed with that information, the rest of your efforts are matters of planning, strategizing, and building.
2: Rely on the Power of Your Website
Speaking of building, the development of your website should be a top priority. In the modern business environment, the condition of your digital real estate is at least as important as your physical office, and often even more so.
Make sure that your website looks clean and is functional and up-to-date in terms of design. Customers do pay attention to whether there are errors, to judge the professionalism of your company.
Beyond that, though, ensure that to get lead generation help, your website is set up to guide customers gently and efficiently through your sales funnel. How do you do that, though? Through engaging content.
3: Generate More Authoritative Content
Your website should be filled with content that is useful and valuable to your customers. Talk about your products, yes, but more than that, talk about the benefits of the product. Offer your customers a selection of different media types, including videos and podcasts, as well as downloadable papers. Especially be certain to include among your content real comments from other real customers.
Keep in mind that most types of content can be recycled into other media types, and they can be combined and divided. A single video interview can be mined for dozens of shareable quotes or blog posts, or compiled with others into an hour-long podcast about customer experiences. Considering these different formats helps you reach customers where they’re each most comfortable being.
4: Interact with Prospects Online and IRL, Too
A lot has been said about using social media to generate leads, but there’s more to life than LinkedIn. We live in a digital age, but not everything is digital. We all still have to live and work in a physical world, and satisfy physical needs. Use this to your advantage in your efforts to generate more leads.
There is still tremendous value in having face-to-face lunch meetings, and going to trade shows and conventions. At these events, you can meet customers and partners, and extend your professional network to get lead generation help. There’s something about being with someone in person that a relationship via email just can’t replace. Also, give away good quality SWAG to show that you really care about the people you serve. Word to the wise: pens are helpful, hats and socks are thoughtful, paperweights are overrated.
5: Get Lead Generation Help from Smart Funnel
Of course, getting the ball rolling on all these efforts takes time. You should definitely pursue them, but in the meantime? When you need leads fast, there’s no better place to turn to get lead generation help than Smart Funnel.
We provide high-quality pre-vetted leads that your sales agents can act on right away. That gets you generating new revenue faster, and moving towards reaching your goals sooner. Contact us today to get started!
