When they need to boost sales fast, it’s common for companies to buy a list of leads they can contact. This is a quick fix, and it can be inexpensive, but there are risks. Calling on irrelevant and outdated leads can hurt your brand’s reputation. It’s much more effective and powerful to focus on leads that you know are accurate and interested. Three key digital lead generation methods can help you accomplish this.
1. Email Marketing via Opt-in Lists
Email marketing is the keystone of digital lead generation. It’s been around almost as long as email itself has, and e-commerce would be mostly nonexistent without it.
The trouble with email marketing is that spamming random email addresses with unsolicited marketing material is intrusive, annoying, and often illegal. None of which is good for anyone’s brand.
The better way to send sales emails is to invite website visitors to volunteer their email addresses and give you permission to send them information, usually in exchange for a valued piece of content.
Of course, this means that you need to have multiple forms of interesting content and ways to help prospects discover it, but it all comes down to this. People who give you their email addresses are more likely to buy something than people who don’t.
2. Affiliate Networks
Another powerful digital lead generation strategy is affiliate marketing. Like any strategy, it has both its benefits and its drawbacks, but overall, it sort of kills three birds with one stone.
By joining an affiliate network, you can get your offers in front of more eyes, you can bask in the authority and endorsement the affiliate publisher lends to your brand, and that publisher can earn commissions. What’s not to like?
3. Outbound Sales Enablement
Essentially, what we’re talking about here is sales development, including making cold calls.
If it’s phone work, what does it have to do with digital lead generation?
Well, sales enablement is about a lot more than just cold-calling. Effective SDRs spend significant amounts of time connecting and building relationships with prospects over social media networks like LinkedIn.
It’s important to go to where your prospective clients are and where they want to be, and that includes wherever you can bump into them online!
Smart Funnel helps clients enact strategies like these, backed with high-quality data that you can rely on. Give us a call and tell us about your performance marketing needs so we can show you how to boost your lead generation results the right way!
