Coming up with viable sales leads can be a finicky process. There are always so many variables. Something you think is going to pan out may turn out to be a nothing burger. If you’re finding that that’s happening way more often than seems reasonable, though, you may have a problem. Check your online branding and copy for these lead generation mistakes that can turn prospective leads off and away.
Living in the Real World Rules
There may be no more important and yet more easy to forget principle than this. Your customers need to know that you’re real. Even if your business is operating out of your suburban garage, customers want to be sure that you are exactly what you say you are.
A P.O. Box and an 800 number could be anything, and these days, they smell like a scam. Toll-free numbers are no longer status symbols. In fact, they seem downright inauthentic. On your website, provide the physical address where you do your work, and a local phone number.
Only Link to Social Media if You Actually Use It
It looks cool to have a bunch of social network links on your page, especially if they are new and rising channels. What do consumers think, though, when they click through to your Instagram account and see that you haven’t posted anything since 2011, and that was just an older version of your logo?
They’ll be disappointed, that’s what. And that’s a terrible first impression to make. If your website links to any social media profiles, make sure that you’re using them to provide regular updates and interaction. Social media can be a powerful tool. It can also be a source of endless lead generation mistakes, so watch out!
Constant Testing: Adapt or Die
We mentioned something earlier about how many variables there are. The fact is that each of those variables is a possible triumph or tragedy. There’s no success without risk. If your website has had a static look for years, you aren’t just stagnant; you’re falling behind.
In business, it’s easy to appreciate the way selection and evolution work in the natural world. Species often experience small variations. These either help them adapt to the hazards of their environment or cause them to succumb to them. Those that adapt live to see another day.
One of the worst lead generation mistakes is to fail to adapt. You can try out many variations at the same time. The ones that work best, you keep. Over time, the strategy may change completely, and you may even pivot into a different market. But you’ll be succeeding, and that’s what keeps food on the table! So don’t be afraid to do some A/B testing on every online aspect of your brand!
Smart Funnel can help you address mistakes like these so your lead generation efforts flow smoothly. Contact us today to discuss and evaluate what it’ll take to get you the leads you need to grow!
