Something has become clear to marketers in recent years. It’s very possible to boost lead generation via inbound marketing. Lead generation itself, as we well know, is an important business function. Without a constant influx of new leads, most businesses’ sales processes will flatline.
Some companies have an easier time generating leads than others. Everybody needs to engage in it one way or another, though. Let’s take a particular look at why inbound marketing can help you have a better time at it.
Reason 1: Statistics!
Market research reports show the positive effects of inbound marketing on lead generation. In a recent survey, over 70% of businesses reported increases in new leads since beginning to use it. Over half of the same group said that those leads were turning into an increase in conversions.
This, of course, begs the question. Why is it that you can boost lead generation through inbound marketing?
Reason 2: Lead Generation Via Inbound Marketing Doesn’t Annoy Customers!
Inbound marketing means bringing people into a brand’s sphere of influence in a natural way. That means you’re not bombarding them with sales calls. You’re not plastering advertisements on huge billboards all over town.
Inbound marketing is quiet. The basic premise is that it’s a way of enhancing your brand’s utility for your customers. You gain by providing a valuable service upfront with no expectation of recompense.
That, in turn, brings into play the law of reciprocity. Anytime you provide something good like that, they’ll want to give you something good back.
Reason 3: Inbound Marketing Depends on Quality Content
The law of reciprocity works when you’re providing your customers with useful content.
Insofar as a blog post is actually helpful to the customer, it can serve as a means for lead generation. Lower levels of quality might get attention, but the process stops there.
If someone arrives at a website and finds it unhelpful, what should they expect of the company that built it?
For effective lead generation via inbound marketing, always make sure you’re providing value!
Reason 4: It Lets You Generate Leads from Many Sources at Different Stages
If you most often generate leads by cold calling, you’ll often find those prospects in the same places. What that means is that they are generally going to have no prior relationship with your brand. They may be at different stages of the buying process, though.
As a result of this, an advantage of inbound marketing is the exposure of your brand to a bigger variety of customers. That includes current customers. Those may have interest in repeat business based on the contents you’re providing. And you can do that over and over again.
The same is true for those who haven’t purchased from you before but who have heard of you. Some of those may want to explore more with your brand.
Reason 5: Lead Generation Via Inbound Marketing is a Force Multiplier
A single piece of inbound marketing content is never a mere standalone article. You can reuse and recycle every item to provide all kinds of marketing collateral.
A blog post can turn into a video script. You can turn an impromptu video into a blog post. Each of them can be a source for infographics and one-pagers. You can combine posts into a white paper. All are prime resources for lead generation via inbound marketing.
The possibilities are only limited by the imagination of your marketing department!
It’s not easy to dedicate time to high-quality material when you’re starting out, though. There’s a lot of other things on your plate.
Smart Funnel makes it easier. We specialize in the kind of performance marketing every company needs. Partnering with us allows you to direct your expertise towards your core competencies. That includes creating content that provides value because of that expertise.
With Smart Funnel, it’s easier to harmonize your sales and marketing functions. Contact us today to discuss the right kind of sales plan for your business!
