Author: Jordan Wutkee

Something has become clear to marketers in recent years. It’s very possible to boost lead generation via inbound marketing. Lead generation itself, as we well know, is an important business function. Without a constant influx of new leads, most businesses’ sales processes will flatline. Some companies have an easier time generating leads than others. Everybody…

Automation is one of the most important strategies in any area of business. Any time that you can automate a process, you’re able to save both time and money. This allows you to grow your business and expand your customer base by doing more with less! It frees up your best employees to do more…

Something big has happened in the world of marketing during 2019. For the first time, spending on digital marketing is now greater than it is for traditional media. That means that all forms of digital marketing lead generation are the new focus of spending. Print ads, TV, billboards, and radio commercials no longer dominate the…

Marketers the world over know how much their customers hate an irrelevant bombardment. Some still do it anyway because it’s what they’re best at doing, so the highways are still lined with billboards. There does exist a better way, now, though, thanks to the evolving technology of the internet. Personalized lead generation is more real…

Coming up with viable sales leads can be a finicky process. There are always so many variables. Something you think is going to pan out may turn out to be a nothing burger. If you’re finding that that’s happening way more often than seems reasonable, though, you may have a problem. Check your online branding…

Business owners often wonder what are the best ways for them to find their next customers. We’ve all heard of lead generation before, but in some cases you may not know how to focus your efforts. Certain lead generation tools help you sort ordinary visitors from interested potential customers. Opt-in Forms Opt-in forms are one…

Everyone who’s in the business of lead generation, like us, talks a lot about content. How important it is, how to do it right, how to make it valuable to your customers. But If everyone’s talking about and doing the same things, what value are you really providing? This is the hardest thing about lead…

We talk a lot about lead generation here at Smart Funnel. We may not be talking enough about where lead generation is going in the next few years, though. There are big changes on the horizon. They’re going to impact more than marketing and outsourcing companies like ourselves. What does the future of lead generation…

Every growing business is in a constant fight for new customers. You’re competing with other service providers. You have to keep existing customers happy. It’s not easy. If you stop moving forward, you don’t stay put; you start to slide back down. You need a constant stream of new life to keep the business moving….

So far, 2019 has been a year of immense but behind-the-scenes change. When it comes to data collection, it seems like the world is spinning faster and faster. It’s hard to see all that’s going on. It’s not impossible, though. Through the mists of change, we can pick out three critical trends that are taking…