Nearshore Sales Enablement Outsourcing

Nearshore sales enablement helps firms grow faster at lower costs.
Onshore management gives agents access to the best resources.
Technology allows SDRs to integrate into clients’ teams anywhere.
Clients can rely on our sales training, or provide their own as needed.
Smart Funnel makes it easy to outsource sales enablement!

Key to Smart Funnel’s strategy is the way we use our teams of Sales Development Representatives or SDRs. By helping our clients outsource nearshore sales enablement, we provide them with powerful opportunities for growth. Let’s take a look at why our particular strategy relies on nearshore SDRs rather than any other type.

Nearshore Sales Enablement Outsourcing Benefits

The benefits of outsourcing, in general, are no mystery. Hiring other firms that specialize in certain business processes is a great way to save money and other resources. It’s an alternative to burdening one’s own organization with every single task that needs doing. Instead, each firm or contractor can focus on what they’re best at. In this way, everybody saves money and makes money.

In many cases, it’s highly effective to take outsourcing a step further. The trend of offshoring involves moving operations to completely different countries to take advantage of labor cost arbitrage. This trend picked up a lot of steam during the past few decades. Firms famously moved many of their customer service operations to India and manufacturing to China.

As labor costs have risen in these countries, however, others have joined the game. Notable among them are the islands of the Philippines. Like India, a large component of the population there is well-educated and fluent in English.

Now, offshoring typically refers to moving operations to a completely different continent. Nearshoring, as the name implies, involves a move of less distance. Nearshore outsourcing, for firms based in the United States, typically involves moving operations to Latin America.

Onshore Coordination and Support

Smart Funnel’s particular nearshore sales enablement strategy centers around the cosmopolitan draw of Puerto Vallarta, one of Mexico’s top tourist hubs. Normally, you might not think that tourism would be so compatible with technology firms. In this case, the economics make excellent sense. It’s an international destination catering primarily to a North American tourist market. Puerto Vallarta has a large population of both native Mexicans and resident expatriates who speak English fluently. They also tend to have experienced sales backgrounds.

One of the key benefits of basing our SDRs in this location is that they’re in the same time zone as the American heartland. This means that they are ideally positioned to be able to make contact with prospective customers during normal working hours. Outsourced teams working in Asia have to work during the middle of the night to communicate with North American clients.

Nearshore sales enablement also makes it significantly easier for us to support our SDR teams both remotely and in person. From our headquarters, a flight to Puerto Vallarta is not much different from a flight to New York City. Likewise, we can communicate with them by phone and internet connections during regular business hours. It allows us to provide better benefits and better working conditions, enabling our employees to enjoy their lives more fully.

Seamless Integration With Strategic Flexibility

Our sales experts in the United States are familiar with the latest trends and advances in sales techniques. They provide constant training and feedback to our teams. The challenges of distance melt away thanks to the connective power of modern communications technology. The same advantages that allow us to coordinate our training and feedback carry over to our clients, as well.

Any Smart Funnel SDR is fully capable of integrating their work with that of a client’s own in-house team as if they had hired them themselves. They become as much a part of your team as you need them to be. You can directly provide additional training regarding your specific solutions. Alternately, you can provide us with the materials to manage that training on your behalf.

The particular nearshore sales enablement strategies we use also allow our clients to scale their operations as fast as necessary. Imagine you suddenly find that you need additional support from an SDR team. We can move more agents onto your campaign immediately. If growth has gotten to be more than you can handle, we can throttle back. It’s easy to shift agents to other campaigns.

Smart Funnel Makes Nearshore Sales Enablement Easy

Every Smart Funnel SDR who joins your team is a fully dedicated sales professional. They follow the leads we generate, and respond fast to inbound inquiries, reaching out and helping prospects qualify themselves for your solutions. We warm up potential clients and schedule them for further discussion with your internal team. In this way, we drive more sales right to you, faster than ever before.